If youre starting a MUD you (should) know there is a lot of work involved. Some of it you might be good at, other bits less so.
Say your main skill is coding, but you arent creative enough for building. Do a skill trade.
The purpose of this forum is to provide a place for people to offer something their good at, for something theyre not!
Eg, Davion is a great coder, but not a good builder. Kiasyn is a great builder, but cant code. Davion agrees to code an accounts system for Kiasyns MUD, in exchange for a 50 room area. After both sides have completed their side of the deal, they post feedback in the same topic they started with.
But dont limit it to building and coding. Web developers and designers could jump in, people who are great and making graphical maps of a game. Server administrators who can help people with Linux but cant build, etc.